One thing you probably won’t even think about when starting your photography business is how you build trust with your clients. Today on the Capture Crew podcast Christora and Tom reflect on best practices to help you establish yourself as a trustworthy photographer.
As with most things, you need to start with yourself. Take some time to consider what values are most important to you and what you want your brand to represent.
Of course, as you do this, you may also want to consider what others want. But you may find the juxtaposition to be daunting. That may be a sign that you need to be more in alignment with your values.
Building trust then becomes an extension of your systems.
Do you have strong contracts in place that protect you? Are you consistent with the information you are giving your clients?
From there, building trust is about interpersonal connections.
During a shoot or at a wedding, are you confident and passionate about what you do? Being proactive, anticipating needs or issues, and being adaptable as well as helping ensure things run smoothly. This kind of attention to detail and willingness to jump in will go a long way with your clients.
One thing Christora likes to do to build trust is to let the client see the back of the camera during a photo shoot. This way, they can see the way they’re posing actually looks great, and they can be more confident and at ease taking their photos in real-time. It also allows the client to pinpoint immediate things they don’t love so that adjustments can be made in real-time.
And again, communication, communication, communication. Make sure timelines are clear, vendors are open, and the family knows where they should be and when.
Build trust with the vendors you’re working with by introducing yourself. After an event, send your edited and not watermarked photos to the vendors to be able to use on their platforms. Tag them if you post pictures that are representative of their business.
Finally, don’t forget to build trust within your own team. Set expectations of what you want from your workers. Give the training they may need to complete what you expect of them. Walk them through the timeline and ask them to keep to it as best as possible. Setting up systems so your team can confidently follow timelines throughout the day will be beneficial to building that trust as well.
If you have certain guidelines you want them to follow for particular photos, make sure you show them! That way when you are ready to edit, your photos are exactly how you want them.
Remember, trust is a choice. You will get burned and you will find people who are not trustworthy.
Be clear and transparent but also remember that you are dealing with humans who have their own big life things going on that you may have no idea about.