Joining us this week on the Capture Crew Podcast is Liz Cortes from RebelFish Local who is sharing her tips and insight on SEO and outsourcing to help grow your business.
About 7 years ago Liz and her husband Robert decided to change directions in their career when they moved to California and discovered the world of online marketing.
With a dream and a plan, they began to work for someone who owned their own marketing agency so they could gain the experience and knowledge needed to start their own business.
Their goal was to learn what to do and also what not to do.
When the owner basically gambled away the business — definitely what not to do — they decided to jump out and start their own marketing agency.
Today they help local and online service-based businesses create marketing strategies to help propel them to the first page of Google and thus increasing brand awareness.
Their strategies have helped countless businesses achieve new levels of success and today Liz is sharing her top tips for your photography business.
As a photographer, it’s important to rank on Google so people can find you.
One of the best things you can do to get you there is making sure you are using Geo Tags and that you have a Google Business Profile. This way when you are sharing photos that you’ve taken at local venues, those search results are being found and shared by Google.
Liz’s top three recommendations photographers should be using Google to help their business strategy are Google Business, Google Analytics and Rank Math SEO (for WordPress).
To help you rank organically it’s important that you are creating consistent content, such as blog posts, where you are using relevant keywords to your client. It won’t change anything overnight but consistent actions will lead to long-term growth.
Find out what people are searching for and write blog posts about that (making sure you include those keywords in your content naturally!)
Another tip Liz shares with us is ensuring your title page has your business name, keyword, city and state. Your title page is the description you see in your tabs when you open your website.
Always be sure you are writing in your brand voice. If you’re not sure what that is, you can hire someone to help you.
Your website links should all work and go to the right places, double-check the footers on your page to confirm that any social media icons go to your social media and not back to your web host.
Call out specifically why clients love working with you and have clear call to actions (sign up, subscribe, book a call, etc…) on each page of your website.
Including case studies, photos, and prices (though this is one of the most debated tip) are essential if you want to engage potential clients and encourage them to work with you.
If you’re starting fresh, consider working with a website designer and a copywriter who has experience with SEO at the same time. Often copywriting can take longer so having both in progress at the same time is a great way to tackle that project if you’re able to do it.
You can find this resource and more about Liz and Robert on their website RebelFishLocal.com. Connect with Liz over on her Instagram @LizCortes to learn more about marketing your business.
About Liz: 7 years ago Liz Cortes from fitness influencer to working full-time with her husband at RebelFish Local. They help small businesses get more traffic with local SEO and help them get more clients by implementing StoryBrand copywriting to their website.