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This week on the Capture Crew podcast is a special one! Christora and Tom are talking with Madeleine from Rebecca’s Wedding Boutique, a bridal boutique in Louisville, KY.
She’s sharing a behind-the-scenes insight into styled shoots, what makes a vendor ideal to work with, and what a typical dress appointment looks like for brides.
Madeleine’s story with Rebecca’s Wedding Boutique starts about 8 years ago when on a whim she was looking up event planning and coordinator jobs.
Although she wasn’t qualified at the time, she felt really drawn into that world.
While searching she found a position available at Rebecca’s Wedding Boutique so she applied, interviewed, and landed the job.
Rebecca’s has its own sweet history, starting in a historic home in St Matthews, a section of downtown Louisville.
Never once has Rebecca’s Wedding Boutique had to use paid marketing!
All thanks to word-of-mouth referrals, Rebecca’s kept growing and growing until they began to outgrow the home they were in, and ironically, the lease was coming to an end as well.
Almost if by magic, a much larger spot opened up in a storefront just a block away.
Now Rebecca’s Wedding Boutique has grown to what it is today, with 13 dressing rooms and the ability to have multiple appointments at once, all while still feeling exclusive.
You may be wondering what makes Rebecca’s Wedding Boutique so special.
Rebecca’s Wedding Boutique has been able to fill the market in a way that caters directly to each bride.
Considering who they are, their personality, the wedding they dream about and their authentic style are just some of the key components that Rebecca’s Wedding Boutique takes into account when helping style their brides for their big day.
New employees are immediately trained on workplace culture with an emphasis on seeing the brides as real people with real stories and real experiences.
After learning these key aspects they are trained in product knowledge and how to best work with a bride and help them overcome any hurdles they may be facing.
Madeleine shared that often times brides may be facing emotional challenges that make it difficult to say yes to the dress. It could be budget, family difficulties, or even their own insecurities. There are a lot of roadblocks and fears brides can face. Including their expectations of the day they choose their dress. Many have envisioned this day for a while and there’s underlying anticipation for the day to mirror what they’ve always dreamed of.
Choosing a dress can be an extremely vulnerable experience for brides. Having empathy and emotional intelligence helps Rebecca’s Bridal meet the needs of their brides where they are at.
Rebecca’s Wedding Boutique recommends bringing along 3-5 people to your initial appointment. Consider including a few people that are closest to you and who help you open up emotionally. While this number absolutely can fluctuate depending on the bride and if she feels more comfortable with small or large groups, choosing 3-5 people can give you the best of both worlds.
Another thing to consider if you’re a bride booking an appointment at Rebecca’s Wedding Boutique is what experience you want to have. Brides who come during the week often will be met with a more exclusive vibe while brides who come in over the weekend will experience game-day girl-power-like energy that buzzes throughout. It’s truly whatever feels best for you!
With roughly 300-400 gowns to choose from, you’re sure to find something you love. But don’t forget accessories!
Everything goes back to the feel.
Rebecca’s Wedding Boutique carries everything you could need to really glam up your wedding day look, from capes, overskirts, and giant bows. Accessorizing makes your day even more unique and special to you and allows the true essence of who you are really shine.
What is Madeleine’s one piece of advice for brides on their wedding day?
“Trust that the day is going to be magical no matter what.”
You’ve worked so hard to carefully put all the details of your big day together, now is your turn to enjoy it!
As far as advice for wedding photographers looking to work with bridal boutiques for styled shoots, remember this is a vendor relationship.
Before agreeing to work with a wedding photographer, Rebecca’s Wedding Boutique considers what kind of work you do and what types of responses are you getting from your clients.
They want to work with someone they know they will partner well with, remembering that this is an extension of who they are.
If you’re a wedding photographer, be considerate when working with bridal boutiques. Take into account how busy the season is for them and what dresses are you requesting to be lent out?
These factors are a big component in if and when a boutique may be able to work with you.
And when the time comes to show off your finished work, don’t hand the boutiques watermarked images.
Recognize the moments where having a vendor relationship is beneficial. Handing them watermarked images that they can’t use may hinder your chances of working with that bridal boutique again.
For future brides of Rebecca’s Wedding Boutique, they will be providing you a guide of what to expect out of your bridal experiences and tips and tricks. Consider following them as the guides may become available to purchase online in the future.
Madeleine is a 27 year old from Louisville, KY. She has been working in the bridal industry for eight years and is the Store Manager at Rebecca’s Wedding Boutique, a luxury but down-to-earth bridal shop in St Matthew’s. Madeleine’s passion is LOVE in all its forms! She believes the right garment can help a person express who they truly are and the moment they find that is irreplaceable. Madeleine spends her days pouring into other humans. She and the team of empowering Bridal Stylists at Rebecca’s have helped thousands of brides wedding dress dreams come true while experiencing unforgettable lifetime moments. Rebecca’s looks forward to growing that community even more in the years to come.