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Scaling Your Photography Business with Veronica Kirin

Capture Crew August 3, 2022 19


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Veronica Kirin; photo credit: Bri Luginbill

This week we’re chatting with Veronica Kirin and you guys are going to love this episode of the Capture Crew podcast!

Tune in to hear Veronica regale you a fascinating work history which includes having a degree in Anthopology, a corporate job in the tech world, starting her own business, and how she is now a mentor to small businesses who are looking to scale.

When Veronica was working in tech, many changes started to happen and she could see the writing on the wall. She wanted to grow something for herself that she could trust.

So she started her own business and hit the ground running but after 3 years of going hard, she started to feel burnt out.

Not wanting to throw everything away that she worked so hard for, she began working with a mentor whose sole purpose is helping businesses get past the bottlenecking and actually start scaling.

This mentor changed Veronica’s thinking and it ended up revamping her business completely.

Eventually, Veronica realized she wanted to sell that company and help other small businesses learn the skills and insights she had in order to see bigger growth.

Veronica shares in detail about the 3 Pillars of Scaling for your small business and how you can take action steps no matter where in business you are.

3 Pillars of Scaling Your Small Business

  1. Automate
  2. Systemize
  3. Hire

Automate everything you can.

It’s okay to automate your steps, you’re going to set yourself up to be able to train and hire others who can take over many of your steps for you. Trust us, this is good because you probably don’t want to be running your business, responding to emails, climbing ladders, packing orders, etc… when you’re 80something, right?!

Use Systems for Repetitive Tasks.

If you have a repetitive task that can’t be automated, the next step is to create a system so that you have a workflow.

Onboarding a new client? Responding to emails? Important questionnaires? Create a workflow so you never have to stop to think about what your next step should be.

Veronica shares that she thought she was giving customers special treatments with the extra care she was putting in. But what she realized in hindsight was that those things didn’t matter and it was just eating up her time that she could have been spending doing other creative things.

Hire others to help you.

There are many areas where you can probably use a hand. Don’t be afraid to hire people who can help you excel and grow.

Some ideas of what you can delegate: sending out photos for editing, hiring a virtual assistant, having a second shooter, having someone respond to your email communication, hire a social media manager.

If you can clearly communicate what you want to the people you’ve hired, you will get the results you’re looking for and the time back in your day.

Veronica recommends having regular team meetings even with part-time help. This way everyone is on the same page. She also suggests following up with an email to recap everything that was discussed so that there’s less room for confusion.

It is human nature to want to control everything, especially as entrepreneurs.

Your goal is to try to loosen the reins a little bit so you can pass them off, whether through automation, systems, or team members.

And it’s not a race. Remember that your business is going to look and operate differently than others. And that’s okay. Your job is to simply identify the areas that are causing bottlenecks or slow-downs and then see what you can do to implement some positive change there.

To get a free scaling guide from Veronica go to: https://veronicakirin.com/roadmap

Or follow her @vmkerin.

Professional Bio:
One of the inaugural Forbes NEXT 1000 Upstart Entrepreneurs Redefining the American Dream, Veronica Kirin is a serial entrepreneur, anthropologist, and Croatian American living in Berlin, known as the Silicon Valley of Europe. She works with small business owners around the world to scale their impact and income (aka. build an Empire) using her Three Pillars of Business Scaling™ system. She was named one of Business Equality Network’s (BEQ) 40 LGBTQ Leaders Under 40 and recognized in Go Magazine’s “100 Women We Love.” Her two TEDx Talks feature her anthropological research on paradigm shifts. Her first such book, Stories of Elders (Identity Publications, 2018), won the National Indie Excellence Award for U.S. history and was a finalist for the International Book Awards for general history. The documentary based on that research also won finalist honors in the Lift-Off Film Festival, a global short-film showcase.

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