Today on the podcast we are joined by Rago Alasa, a wedding and fashion photographer who has been pursuing photography since he can remember.
The thing that Rago is doing differently than others is that he’s authentically pursuing two different branches of his business, and successfully, too.
The Capture Crew spends a lot of time talking to Rago about the fashion sector of his business.
Turns out, Rago has learned how to pose his fashion models, directly from the models themselves. But what gives him an added advantage is the years of dance experience he has. He uses these skills to help direct the models he works with.
When it comes to wedding clients, the question was “How do you build trust with wedding clients?”
The answer may surprise you.
He plays games with them!
It’s true, he will play a game with them of ‘this or that’ with very simple questions, cat or dog, winter or summer…. and then he asks them why they chose the answer that they did.
This helps create a connection with his clients and helps make for more open communication.
For brand positioning in his fashion photography business, Rago is all about body positivity. Celebrating art and people.
In his wedding photography business, he focuses on a minimal, clean, and natural look.
Above everything though, Rago focuses on who he is. And that is what defines everything he does.
“People will often listen to social media and YouTubers but you have to reflect on what makes you you,” he says.
It’s okay to have multiple brands and hats.
And if you’re looking for a fresh perspective, Rago recommends traveling. He shared that every time he travels he feels a shift in his beliefs and the way he sees things.
As far as advice for a new fashion photographer, he says, “Keep going. Contact agencies, friends, bars, and restaurants. Make-up artists and stylists. Make a spreadsheet with names, emails, and phone numbers. But just keep going.”
Use Pinterest to create mood boards, but don’t get sucked in. Give yourself a day to dig into it and then let the mood boards be your inspiration.
And don’t worry if you don’t have the money to buy new gear and all the things right away.
And finally, again, keep going.
“Direction is more important than speed.”
It doesn’t matter how slow you go, as long as you keep going in the same direction.