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Life Advice to Apply to Business Featuring Nathan Holritz

Capture Crew June 2, 2022 59


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This week on The Capture Crew Podcast we are speaking with Nathan Holritz. You’re definitely going to want to check out this episode!

Nathan first entered the world of wedding photography in 2001. He scaled his business until he had about 30-40 weddings a year and was feeling overwhelmed.

With a desire to find more freedom and flexibility to spend with his young children, Nathan realized a major need that was not being filled.

There were no accessible and affordable editing services.

Wanting to outsource some of his work in order to get more time back was his primary goal, but the Google searches were coming up empty for a company that would offer simple and classic style editing services at an affordable rate.

Determined to fill this market gap, Nathan started his own photography editing service and has not shot full time since 2012.

If you are thinking, “Wow, that’s amazing, how did he do that?!” then keep reading because Nathan is full of amazing and helpful insight!

One of the biggest things to get clear on when you’re outsourcing work is delegation.

It can be hard to do, but delegating effectively will save you so much time and energy in the long run.

When asked what advice Nathan had for up and coming photographers he shared these takeaways:

  1. Get clear. Make sure you are clear about what you actually want. When working with an editing service, for example, make sure you have communicated clearly what your expectations are.
  2. Learn to communicate. You have to communicate in a way that will resonate with the person you are speaking with. Rather than just telling them what you want, provide examples of specifically what you are looking for so that there is no guessing.
  3. Set aside your ego. Remember that what you deem perfect often is not what the end result needs to be. There is room for compromise. 95% of your clients will not notice the many nuances that you will. Set aside your ego to make room for compromise.

Christora shared that she likes to think about delegation a lot like running a marathon. Staying in communication, knowing you both have the same end result, will help regardless of who is ‘ahead‘ in the process.

There is always an ebb and flow to delegation and it’s important to remember that you won’t always be ahead and you won’t always be behind, sometimes there is a tradeoff, but as long as you both make it to the end you are doing great.

Another really important concept in running a successful business is to establish a big picture view.

What is the overarching set of ideas and goals you’re trying to achieve for yourself?

Here are some things to consider and implement:

  1. What do you want out of life? Consider your values, lifestyle, how much you want to make, and how much time you want to spend making that money. Do these all align? For example, if you want to make $80,000 it probably wouldn’t be worth it to you if you were working 80-hour weeks.
  2. Look at what is going on in the marketplace – and then do the opposite!
    1. Example: If you’re a wedding photographer in Chattanooga, look at the first 3-5 pages online to see what others are doing. Develop an awareness of pricing, messaging, and services being offered.
    2. Look to see where the gaps are. You have an opportunity to stand out in distinction. Create a variation on a service, call out a market segment you want to focus on and niche down into. Become the known brand for that niche.

Make sure you’re building a brand around the things you like. And as Tom says, “Don’t be cliche.”

Set yourself apart from the others, whether it’s a core belief or a shooting style. Brand positioning is your key to growth.

One tip from Nathan is to look at the Wedding Report. See what the market will support. Look for what hasn’t been done. If you can find a way to scale in the lower budget market — there is a lot of potential here.

Finally, Nathan says, “Be curious and be consistent” as you develop and grow your brand.

You will be surprised at how far these two things can take you!

Check out some of the book resources Nathan recommended:
The 4-Hour Work Week, Timothy Ferriss
Awaken the Giant Within, Tony Robbins
Re-Awaken the Giant Within, Tony Robbins
Start With Why, Simon Sinek
The Subtle Art of Not Giving a F*ck, Mark Manson

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Formerly a wedding photographer for over a decade, Nathan is the founder and CEO at photographersedit.com and the host at bokehpodcast.com.

In his free time, Nathan enjoys spending time with his two children, his family, and his friends. He also enjoys reading, listening to podcasts, playing soccer, and riding motorcycles.

Connect more at NathanHolritz.com

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