This week on The Capture Crew podcast we are joined by Murtaza Ezzy, a former WLMA student, professional wedding photographer, and overall incredibly kind human.
If you’ve been wondering “How can I grow my photography business?” or “What do I need I need to know before starting wedding photography?” then you will love this episode.
Murtaza shares his journey from poetry, hiking and landscape photography to his sudden but obvious dive into the world of wedding photography.
As you can imagine, you can’t just scale this rapidly without excellent systems in place to ensure you don’t burnout.
Consider as you grow having a 5 year plan, as Murtaza does.
His grow plan over 5 years will yield him an associate and studio space, among many other things.
As you begin your own growth journey, keeping communication clear and concise with your clients will help you set healthy and necessary boundaries.
Keep in mind that there is no wrong way of communication, and what works for one person may be another photographer’s worst nightmare.
Murtaza approaches his clients with the intention to get to know them better.
By forming a connection between the couple and himself, he establishes himself as someone they trust and want to work with.
One element to his relationship with his clients is that he shares his phone number and asks them to call or text anytime they have a question.
This makes him accessible and approachable, helping instill a bound with the couple that will last from the engagement session all the way through to post wedding when they share photos with their friends.
Of course, having systems in place is very important when you are this open and so streamlining the communication back and forth is very important.
If you feel you are scaling faster than you can keep up, consider slowing down for a bit.
You will be more successful when you slow yourself down to look at your processes before you fully jump in.
And one last important tidbit to remember, make sure your clients have a clear understanding of your response time.
Being active on social media does not mean you are available.
It can be easy for clients to confuse this, especially if you don’t have established time frames and expectations.
It would be beneficial for you and your business to under promise and over deliver.
If you know typically you have your photo previews in 24 hours, consider saying 48-72 hours.
Every time you have it done sooner it will be a delightful surprise for your clients.
When you have a particularly busy weekend and can’t quite hit that 24 hour window, you’ll have a built in buffer time and can still meet the clients expectations without an issue.
To hear more in depth discussion on these topics and more check out this episode on The Capture Crew.
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