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Goal Setting for 2022

Capture Crew January 13, 2022 10


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If you haven’t listened to the latest Capture Crew Podcast, you’re in for a treat!

In this episode Christora and Tom look back at 2021 and discuss how to put your best foot forward to transition into the new year and reach your goals.

If you want to know where you’re going first look at where you’ve been.

The past teaches us so much about the future.

Take time to evaluate your past year. How has it impacted your time, your mental health, your relationships?

Do you remember why you started your business? Make sure you’re not losing sight of the things that make you unique.

If you find you are not aligned with your values and the reasons you started your business, now is a great time to reflect and pivot so that you can get back on the right path.

Creating space in your schedule is often one of the most difficult tasks a business owner can feel when juggling many plates. Tom and Christora each shared what and how they delegate, as well as what they do with their down time once they do delegate.

For Tom, keeping your priorities in perspective is key. Remembering, “things will get done, when they get done” and it’s okay to have a list of things to do.

In his downtime you can find Tom enjoying legos and video games as a restorative activity.

For Christora, boundaries are essential. It’s important to be well rounded, to cultivate relationships and learn new hobbies. You can find Christora at Orange Theory, reading or training her dog in her downtime.

As far as delegation, both Tom and Christora agree that delegating photo editing has been vital to freeing up space to be creative and explore other ideas. Tom has also found it helpful to delegate social media and his video content. Christora has delegated tasks to a virtual assistant and added extra help for weddings.

You might be wondering how you can also start to delegate some of your tasks.

The key to any delegation is transparency. No matter what or when in your business you choose to delegate, communicating your needs and wants clearly is the ticket to success. Be firm with your editing process, lead with examples and don’t be afraid to push back when things don’t meet your expectations. Finding where the communication breakdown happened will help set you up for further success and cut down on necessary secondary edits.

As far as goals go, Christora shares that, “Nothing fulfills me like living life the way I want does.” By the end of this year she’s hoping to be known more as an educator, seeking 3-4 speaking gigs at conferences around the country. She has intentions to mentor more clients because that is what fills her with the most sense of purpose. Ultimately the goal is to play more and find more peace in the day to day.

For Tom, he’s intending to book his 2023 season as 60% associate weddings. Leaving space for him to create, try new things and continue to improve his skills. Tom would like to be published in more exclusive magazines and publications. Overall enjoying life more, traveling more, including an upcoming trip to Disney!

At the end of the day, your goals should be smart. Make them achievable, get to know your audience, and then help guide them. Become their go to person.

Check out Building a StoryBrand by Donald Miller for a more in depth read on creating an audience that relates to you in a way that only you can.

And when you need encouragement, find Episode #18 from last years podcast, Goals for the New Year.

Because looking back is a great way to see how far you’ve come, too. It will inspire you to see how much can happen in a year.

You’ve got this!

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