This episode, we were lucky enough to be joined by Ben Hartley.
As a leader in cultivating the ultimate customer experience Ben brings his expertise and asks some hard questions that everyone might not love, but needs to hear.
Ben is the creator of Booked Solid, a course that walks through each aspect of wedding photography. You can find out more HERE!
As a photographer who has been shooting weddings for 11 years, Ben has developed an expertise in creating top-notch client experiences and has set himself apart be the value he provides.
The key? Knowing your stuff, practicing, and and showing up with confidence.
When you know your equipment like the back of your hand, you get to be 100% present with connecting with your client. You can pour into them, bring out the best in them, and really connect to make it a fantastic experience for them.
“Most people can’t tell the difference between a good and a great photograph, but they CAN tell the difference between a good and great experience.”Ben Hartley
Creating these unique and connected customer experiences is the reason that his business has grown, and that growth has driven him to lean into educating other photographers on getting clients and offering value.
The connection Ben builds with clients begins before the camera even comes out.
Making someone into a raving fan of your work begins at the first point of contact. Video messages or phone calls are on heavy rotation with his potential new clients, and Ben prioritizes meeting in person or on Zoom, to build trust with clients through face-to-face interactions.
This kind of care and connection caused massive growth in his business.
At the end of the day, Ben expresses that knowing how to connect and engage is just as much part of the craft of being a photographer as technical skills are.
By far, though, the most important thing to remember about creating client experiences that help you grow is CONSISTENCY. You don’t have a good client experience if you don’t have repeatable systems so that each and every client can expect your signature level of care.
The secret to growth: Consistent and genuine CONNECTION and CARE.
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