How do we help our clients understand our brand before they ever work with us?
As a photographer, it’s our job to help our clients answer the questions they don’t even know they have. In particular when it comes to understanding what makes us different and what end result to expect.
Do you know what I’m going to produce for you?
From the perspective of a photographer, we want to make sure we are able to bring our clients through the journey of not only photos, but also the process we have in place in order to create those forever images.
Tom has a foolproof plan that seems to work with each couple who comes through his doors to test whether they understand what they are getting before they are even booked. Here’s the three questions he asks to check that a couple has even seen his work.
What excites you are working with me / us?
What about my work resonates with you?
The key is to ensure your client can respond with truthful, authentic information. That doesn’t mean I love your colors. It means they are specific and deliberate in their WHY. Why you should help them to understand
While it sometimes is easiest to just make it right for the client, this doesn’t necessarily let you represent who are you and what you want to create.
You have to know your worth.
The moral of the story is to believe in your brand and check that you’re communicating your process efficiently.