When Devon McCabe first started in the wide world of photography she was lucky enough to find a mentor in her boss Hector. After showing her the craziness of a session, Devon was thirsty for more. The past two years she has learned the back end of the client experience and has branched out from wedding photography to family photography.
One of the strongest lessons she learned was not to chase the money. Devon discovered that her gut tells her whether a situation is right or whether it’s wrong. Going through the process of trusting her intuition when she meets a client is key. If she isn’t the right photographer she still wants to give them what they’re looking for – and many times that isn’t her.
In reality, any time you pushing your services on others who don’t really love your brand or your story is a waste of time for not only them but for you.
Devon’s biggest piece of advice to counteract this? Meet with the client first. Find out what makes them happy, what memories are their favorite and what they look forward to with their family most.
Forget the posing. Live for the moment and it will tell the story of your love.”
This way, when it comes to the session, Devon can encourage her families to play. While the lighting is important to her, she also wants to shoot when the sun is just right on her clients’ faces. Sometimes that’s not at the ideal moment for nap time.
In fact, most families are always concerned their kids are going to be running around, misbehaving the entire time. Devon calms this by insisting that movement and play be a part of the session. Running around and laughing inevitably creates a joy and love often missing from sit and smile photos.
One tip that Devon utilizes is to ask the kid to help her take photos – treats and rewards can be key to help them focus when the time becomes necessary.
In the end, Devon has found the true secret to repeat customers… making our clients feel special is key to getting repeat business. Each family is unique and therefore having different locations based on their needs creates a sense of value for her individual clients.
Her last bit of advice? Be genuine and be consistent.
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