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Restarting, Rebranding, Rebuilding – Interview with Jason Groupp

Capture Crew March 6, 2021 52

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Jason Groupp is a unicorn within the photography industry. He’s held many roles, from wedding photographer, to a presenter at conferences, to the head of WPPI. His expertise and insight is one we hope can help all of our listeners.

When a job opportunity took Jason to St. Louis, his friends were shocked. Jason was a born and bred New Yorker, and the trepidation of restarting a business was palpable, but he found that outreach to the community was key to rebuilding his career. With the transition he also found a new passion for photography. He has been focused on families and high school seniors ever since.

“We build up these cavities in our career, places we just fill in with a little bit of dirt. When we go to build up our business again, they’re all still there, we have to dig them up to make us successful.”

Jason Groupp

His insight into rebuilding after moving, creating funnels for marketing to new clients, and being willing to fail forward are really inspirational for any photographers out there.

Takeaways from this episode include investing your finances back into yourself once you’ve figured out your funnels, the importance of community, and how to find the right mentor to propel your business forward.

“Dig in.”

Jason Groupp

Mentioned in this episode:

Easton Reynolds- The Art of Six Figures

Ben Hartley – Six Figure Photography Facebook Group

Jerry Ghionis

WPPI Awards

Where you can find Jason:

1-on-1 Coaching:



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