What would happen “if…”? We’ve all asked this question. What would happen if I quit my 9-5 job? What would happen if I asked that beautiful barista out on a date? What would happen if I take a risk on myself?
Worse case scenarios rarely end up as reality. So, anything that happens outside of a worst case scenario is simply a step forward. And steps forward are never failure. The only failure is non-action. Pushing ourselves toward something will rarely lead us right to it. But that doesn’t mean the “if” isn’t worth exploring.
We had the distinct pleasure of learning from James Patrick. His success has allowed him to help others to build their own brands and make foundational changes to better themselves by finding their niche, honing in on their skill set, and really understand who they are. He’s also found that a common theme throughout the photography world is this fear of “if”.
Sometimes the best service possible is not from me.”
Spelling out how to overcome this fear of “if,” James recommends building your confidence first and foremost. By truly understanding our strengths and weaknesses we give ourselves the gift of self-reflection. While none of us are a master of all, there is something that makes us unique. Finding that, and harnessing it, will increase your confidence.
Secondly, the “if” can be replaced by marketing in the right way. Reactive marketing (websites, online listings, ads in magazines) can be easy ways for someone to find you, but the best way to reach your ideal clients is to be proactive. Reach out top prospects, and top venues, and the people you really want to work with and figure out how to get in front of them.
You need to be involved in an organization and know everyone in that room, reach out to news channels where you can speak to your speciality, contact your local radio show, ask if you can contribute to wedding magazines. All of these will ensure that you are Read, Heard, and Seen.
Passions are not found, passions are created.
Thirdly, provide content across platforms for your ideal clients and colleagues. There are three types of content you can create; entertainment based, informational, and inspirational. Creating content around one of these three categories will ensure your clients know more about you.
One aspect that James utilizing to create across contents is by creating a cornerstone piece of content. He then breaks it into various pieces to utilize across all social media platforms.
In the end your content should provide value to your potential clients.
We are so grateful James was willing to speak with us and we hope you get a lot out of this week’s episode. We know we did.
James Patrick is an award winning photographer, best selling author, entrepreneur coach, podcast host and public speaker based in Phoenix, Arizone. He is the founder of FITposium, an annual conference guiding fitness entremepreneurs to grow their careers. James has received a bevy of awards for his work as a photographer, marketer, and entrepreneur. Jame Patrick’s mission is to create art and opportunity for others.
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